Personal Listening Profile ® | DiSC Profiles & DiSC Assessments

Personal Listening Profile ®

Program

Core Collection

Overcoming Communication Barriers
The Personal Listening Profile® helps real estate agents, real estate brokers, real estate managers and real estate loan officers understand how to listen more effectively in a variety of situations. It is useful in many applications, including customer service, presentation skills, conflict resolution, and real estate team building.

Real estate industry organizations have always known that success depends on people communicating effectively, contributing not only to the bottom line but to a positive performance environment. Successful real estate industry organizations also know that good communication is not just about speaking well. It's about the quality of the connection between the senders and the receivers of the message. The strongest influence on the quality and outcome of all communications is the ability to listen effectively. Only by listening effectively can you respond appropriately.

Learn to Listen and Respond with Purpose
Listening is more than hearing. Listening is the ability to receive, attend to, interpret, and respond to verbal messages and other cues, like body language, in ways that are appropriate to the purpose. If the message is entertaining, our purpose is to enjoy, so we listen and respond in a relaxed manner. If the message is intended to persuade us, our purpose is judgment, so we listen and respond critically. It is estimated that people screen out or misunderstand the intended meaning or purpose of a message in over 70 percent of communications, making listening the biggest contributing factor to miscommunication.

Discover the Impact of Different Listening Approaches
Behavioral research shows that people approach listening with different purposes and with different motivations related to that purpose. The Personal Listening Profile helps people discover their preferred or most natural approach to listening as they gain insight into the different listening approaches of others. The Personal Listening Profile identifies five listening approaches:

Appreciative
Empathic
Comprehensive
Discerning
Evaluative

Adopt an Appropriate Listening Approach
The Personal Listening Profile also helps real estate agents, real estate brokers, real estate managers and real estate loan officers see that their preferred listening approach may not be appropriate to every situation. They learn when and how to adopt another listening approach for more successful communication. It outlines three primary factors to consider in choosing the listening approach appropriate to the situation: Purpose, Motivation, and Behavioral Indicators.

Enhance Individual and Real Estate Team Performance
Real Estate Organizations use the Personal Listening Profile to:

enhance communication
reduce conflict
strengthen customer relationships
develop leaders
improve management effectiveness
boost productivity

EPIC, or Electronic Profile Information Center, is an online system which offers you an easier and more cost-effective solution to purchasing, distributing, and reporting of web-based assessments.

For more information about EPIC, see the EPIC page.

•	Add EPIC Online Profile to Cart $31.00
•	Add Paper Version to Cart $20.50
•	Free Personal Listening eBrochure
•	Free Core Collection eBrochure
•	Free Sample Report